Without making too much noise or advertising it for everything big, Apple has done it again. The Cupertino company has released a new web section with which we can follow the track of our favorite celebrities. Is called Snapshot on Appleand is now available.
At first glance it may seem a simple gallery with photos of celebrities, but nothing is further from reality. It's a place where all content is unified Related to artists, actors, musicians or athletes who have a presence on Apple platforms.
Snapshot: New Apple web section
The idea is that if you are a fan, for example, of Leo Messi, Zendaya or Post Malonedo not have to search the Internet or through several applications their matches, their films or discs. Apple has designed Snapshot As a kind of digital profile within its ecosystem, where you can see everything that celebrity has done within Apple TV, Apple Music or Apple Podcasts. In this kind of biographical file we will find direct links to consume its streaming content, whether it is a song and a film or a football match.
Snapshot's main page is very visual, with two rows of cards that move slowly showing the known faces of the moment. For now, Apple has included 36 profilesamong which are names such as Dua Lipa, Kendrick Lamar, Matt Damon or Drake. Of course, there is no search engine or option to manually pass between cards, something that could improve in future versions. Even so, the system functions as a fast and direct digital access showcase to the content of each public figure.
When you click on one of these cards, you access a kind of personal profile of the famous, with a small biography and links to prominent content. For example, Zendaya's profile offers a synopsis of his career, and from there you can directly access Spider-Man: No Way Home In Apple TV+ or listen to your interview at the Pódcast of Stephen Colbert. Everything remains within the Apple ecosystem, which clearly seeks to encourage the cross use of its different platforms.
Although in its current state the website feels a bit limited, with a somewhat rigid navigation without social functions or customization, Snapshot is likely to be designed to evolve and complement each other. It would not be uncommon Integrated within the Apple Music or Apple TV+ app+or that even became a more interactive functionality within Apple ID or Apple One, where each user can save their favorite profiles and receive personalized updates.
In any case, Snapshot on Apple It is a new attempt to make Tim Cook company not only a service provider, but a platform where pop culture has an organized space, cured and always within reach. If you are one of those who closely follow their favorite artists, this new web section can become your new mandatory stop. It will be necessary to be attentive to its evolution, because this corner of celebrities could end up being much more important than it seems.
