This is something we could intuit, since Apple promised a Improvement in your artificial intelligence Some time ago, we have barely seen changes, with a Siri equally “clumsy” that years ago, while other companies, such as OpenAi and their chatgpt, give it a thousand laps.
Well, it seems that, according to Mark Gurman of Bloomberg, Apple would have given up, he is not able to reach the level of his rivals, and the improvements are not enough for what a company like his should offer, so they may desist, and hire the services of others dedicated to it.
OpenAi could provide the new Siri
As a summary, we could say that Apple is in conversations with OpenAI and Anthropic To provide the next version of Siri with language models of those companies, instead of using only their internal technology, which, despite being cheaper for them, does not just convince the developers and people who have been able to try it, at least comparing it with other models such as Chatgpt, who really is much more advanced.
Although the internal project called “LLM Siri” for 2026the objective is no longer to create it alone, so all this could be a greater cost for them, an impact on customers, but also a higher speed in it, so we would see the new Siri before, and better.
Products like Homepod or New Generation Apple TV They would not have been launched because they seek that Apple Intelligence and the Advanced Siri are implemented in them, so if they do not get it to improve, we will not see their exit, which had planned to be in this 2025, and of which we have less and less hope.
The conversations are still underway and a final agreement has not been reached, in part because there is a great discrepancy in terms of cost. Anthropic would be asking for figures that are around several billions of dollars annually.
Of course, Apple's actions rose around 2 % after the news was known, since the market interprets that they could accelerate competition in AI, although it is buying it (at least for its part), which will force the rest to put the batteries.
What is clear is that Apple cannot continue to stay behind. Users have been waiting for a Siri who really lives up, and patience begins to run out. If they cannot do it alone, it makes sense to look for it was what they are not getting inside. In the end, what matters is that it works well, that it responds as it should and that it is really useful in the day to day. If that implies collaborating with others, nothing happens. The important thing is the result. And if with this they accelerate the change, better for everyone. Perhaps we see Apple again surprising, as I did before, but this time in the field of artificial intelligence.
And you, what do you think of all this? Do you already feel like seeing a new Siri? I think it is time, at least for a company like Apple.
