The sales results of the first quarter are already here and Apple surprises everyone consolidating their position in the competitive market of smartphones. While some brands fight to stay in the ranking, it is the boys of Tim Cook who position themselves among the public's favorites.
The most recent figures make it clear that the Apple strategy It is giving results, even in markets traditionally dominated by competition. Do you want to know which model has devastated during the first months of the year? Keep reading.
The best -selling iPhone is not the pro
In this line, it is The iPhone 16 The one that has been crowned as the best -selling smartphone in the world during the first quarter of 2025. According to data from Counterpoint Research, the base model of the new generation has even surpassed its older brothers, consolidating a trend that marks a change in user behavior and in the strategy of the Apple itself.
The most surprising thing about the report is not only that the iPhone 16 has led the global sales ranking, but that the Four posts They are occupied by Apple models: iPhone 16, iPhone 16 Pro Max, iPhone 16 Pro and the iPhone 15. You have to go to fifth place to see competition, with the Samsung Galaxy A16 5G, making it clear that the apple remains the great dominator of the mobile market.
What has changed this year for the Apple base model to even surpassed its pro versions? Part of the response is in the company's strategy to reduce the differences between its standard models and the pro. The iPhone 16 incorporates the Powerful chip A18which offers a performance very similar to the A18 Pro of the most expensive models. In addition, the iPhone 16 has the action button and the new camera control button, functions that until recently were reserved for premium models.
And where is the competition?
This approach in terms of benefits has made many users opt for the base model, which offers a high -end experience for a more competitive price. In fact, the rise in prices in PRO Models has led a part of the public to look for more balanced options, and the iPhone 16 seems to have given right on the key. Another interesting fact is that until the iPhone 16 Plus it has sneaked into this Top 10, occupying the tenth place.
As for other brands, Samsung manages to strain its S25 ultra galaxy in the seventh place of the ranking, although its presence in the list is dominated by more affordable models. In addition, Apple's most affordable version, the 16E iPhone, which was launched a couple of months ago, managed to climb until the sixth position in March, its first full month for sale. Everything indicates that you will exceed the yophone performance in its first year, thanks to much more ambitious characteristics.
The report also reveals interesting data on markets where the iPhone 16 has had specially prominent performance. Japan, the Middle East and Africa have been some of the regions where this model has devastated sales. However, the situation has been different in China, where iPhone 16 Pro and Pro Max have suffered a fall in sales due to government subsidies that favor local brands like Huaweiwhich continues to recover land.
Users increasingly value the balance between price and benefits, and the iPhone 16 represents a difficult combination to match. If this trend is maintained, we could be facing a paradigm shift where it is no longer necessary to buy the most expensive model to have a premium experience.
