It is a partnership described as “ unpublished “. Canal+ has just announced that its subscribers will be entitled to a 30% reduction to subscribe to Apple Music, the music streaming service from the Apple brand.
Apple Music subscription at 7.69 euros
“ Canal+ and Apple are pleased to announce that their strategic partnership is strengthening, with a new Apple Music offer, offered to Canal+ subscribers in mainland France, from December 12. This offer is a first of its kind », Indicates the French group. This confirms rumors that have been circulating for several months, when an Internet user noticed that the apple-music.canalplus.com subdomain directed to the Canal+ store instead of an error page.
If you are a Canal+ subscriber, you can now subscribe to an Apple Music subscription for 7.69 euros monthly, instead of the usual 10.99 euros.
“ Today, Apple Music, a multi-award-winning service, celebrates musicians, songwriters, producers and fans with a catalog of more than 100 million songs, thoughtfully curated playlists, and interviews with the biggest artists as well. as world premieres with Apple Music Radio. With exclusive content created by the best music experts, autoplay, synchronized lyrics, lossless audio and an immersive sound experience thanks to Spatial Audio with Dolby Atmos, Apple Music offers the best music experience. listen to the world », Details Canal in a press release.
Apple Music, the application with 100 million songs, will be offered today to all our subscribers at a special and unique price. After the exclusive integration and without additional cost of #AppleTV+ and all its contents for subscription @canalplus I am proud and happy… pic.twitter.com/cOKAq6DZSn
— Maxime Saada (@maxsaada) December 12, 2024
With this new offer, the two companies are strengthening a partnership established in 2023. Since then, Canal+ subscribers can access programs from the Apple TV+ streaming platform directly from myCANAL. “ I am proud and happy to announce the strengthening of our partnership with Apple, to the delight of our subscribers », writes Maxime Saada, the boss of the group.
Canal+ wants to become a “ real aggregator » cultural content
This new agreement marks a significant step in the encrypted chain’s development strategy. It confirms Canal+’s ambition to become “ a real aggregator » of cultural content, expanding its offering well beyond traditional video content. A shift that illustrates its desire to meet the diverse expectations of consumers, while retaining an ever-broader user base.
On the Apple side, this should allow it to reach a much larger number of French users. Because if the Cupertino company does not communicate on the performance of its service in terms of users, only 16% of Internet users subscribe to paid streaming services in France, according to figures from the National Union of Phonographic Edition (Snep ).
- Canal+ announces the strengthening of its partnership with Apple.
- Canal+ subscribers are now entitled to a 30% discount on Apple Music subscriptions.
- The French group aims to become a super-aggregator of cultural content.
