At the time of purchase a game, app, or subscription Within these, with our iPhone we are doing it through Apple's service, which means that the company itself would take a part of that payment, depending on what we are buying.
This can be useful both for developers who want to start publishing their projects in the App Store, and for users who, out of simple curiosity, want to know how much the game or app company would have left, of everything they have paid for them.
What percentage does Apple keep on Store sales?
It must be clarified that these commissions are not only from the purchase of apps, that is, from a payment we make to be able to install a game, for example, but also from within it, with subscriptions to plans, with unlocking levels, purchase of coins, and everything that it can offer us within these.
The commissions that Apple applies are the following:
- 15% of sales up to one million dollars annually (if you exceed it it increases to 30%).
- 30% of subscriptions weekly, monthly, yearly, etc. If they exceed one year, it is reduced to 15%.
That is, if you are a small developer, you will lose 15% of sales and 30% of a monthly subscription that someone purchases, for example, however, if you are large, and we are talking about apps like Candy Crush, Pokemon Go, etc., Apple will take 30% of everything from you, which seems quite exaggerated to us, since not only would this have to be taken into account, but also the subsequent taxes depending on your country, possibly leaving you with less than 50% of what the original buyer has paid.
That is why many choose to have cards that you can purchase on their website, or alternative payment methods where they even give you more for the same thing, since by not suffering these commissions, both they and we earn more.
Although this commission model has received quite a bit of criticism, Apple defends its approach, saying that access to its infrastructure, which includes security, support and visibility in the App Store, justifies these percentages. For developers, especially the smaller ones, the large number of users that the platform has gives them a unique opportunity to Reach a global audience without having to spend a lot on advertising or create an entire infrastructure on your own. This allows them to focus more on their product and less on the logistical aspects of the business.
And you, what do you think of all this? Do you see it right that Apple takes 1.50 euros, for example, from a purchase of 10 euros, so that later it also takes 30% of the app's internal subscriptions? The truth is that yes, they offer a lot of advertising to small developers who, without the App Store, may not reach as many audiences, but the commissions seem somewhat unfair to us, especially for those who advertise in other ways, and only use the store so that everyone can download it, since until now, there were no other methods either.
