Artificial intelligence (AI) has become a centerpiece of the modern mobile experience. Both Apple and Samsung, the two most influential technological giants in the world of smartphones, have developed their own AI platforms to improve the user experience. However, the way each company integrates AI into their ecosystems varies markedly. In this article, we look at how Apple and Samsung are using artificial intelligence in their devices and what sets them apart.
On the one hand, Apple Intelligence, on the other, Galaxy AI. We bring to the fore the two artificial intelligences of the moment. Which is better?
Apple: Integrated AI and privacy as a priority
Apple has taken a unique approach to AI, focusing on deep integration with its hardware and software while prioritizing user privacy. Through Siri, its voice assistant, and Apple Intelligence, the company has made significant progress in using AI to make everyday tasks easier.
Siri and ChatGPT integration
Siri is the most visible face of Apple’s AI. Since its debut in 2011, it has evolved to become a most sophisticated digital assistantcapable of answering questions, performing searches, sending messages, setting alarms and controlling smart home devices. However, it has been criticized for lagging behind other assistants such as Google Assistant and Alexa, mainly due to lower natural language processing (NLP) and context understanding capabilities.
To resolve this gap, Apple announced that in iOS 18, Siri will integrate ChatGPT from OpenAI to provide more accurate and useful answers in situations where Siri cannot solve complex questions. This partnership empowers Siri with a significant improvement in response quality and versatility.
Local AI and privacy
One of the main differences in Apple’s approach to AI is its commitment to privacy. Apple performs many of the AI tasks locally on the device. For example, features such as facial recognition (Face ID), text prediction, and recommendations in Photos are processed on the iPhone itself, minimizing the amount of data that are sent to the cloud. This approach ensures that the user’s personal information remains secure and private, which contrasts with the approach of many other companies that rely heavily on cloud processing.
Samsung: AI powered by the cloud
Samsung, on the other hand, has taken a more open and expansive approach to AI, with its Bixby assistant as the core of their efforts. Although Bixby has not reached the same level of popularity as Siri or Google Assistant, Samsung has invested a lot in improving their capabilities, especially in natural language processing and contextual recognition.
Bixby is designed to integrate into a wide range of Samsung products, from smartphones to smart home appliances, becoming the center of the company’s IoT ecosystem. However, it has received criticism for not matching Google Assistant in flexibility and natural language processing, and although Samsung has improved its contextual interaction, Bixby still lacks accuracy of the leaders of the sector.
Apple prioritizes privacy in its approach to AI, processing much of the functions locally on the device, which reinforces data security. The ChatGPT integration will improve Siri with smarter responses. In contrast, Samsung relies on the cloud for more complex tasks, but raises privacy concerns. Bixby, while connecting multiple devices, still struggles to match the accuracy of other AI assistants. Apple excels in integration and privacy, while Samsung is committed to more expansive AI, but faces challenges in terms of functionality and contextual accuracy.
