Apple would be planning a price increase for New iPhone 17 That this fall will launch, but if it is finally confirmed, it is very likely that the company never reveals the real reason. In this article we tell you everything that is known so far about this strategic movement and will have as main harmed users.
According to a report by the Wall Street Journal, the Cupertino company, which already contemplated the possibility of make their upcoming devices moreI would be very close to doing so. The main reason would be the tariffs imposed on products manufactured in China, which would be directly impacting on their margin of benefits.
However, far from admitting it publicly, Apple would excuse the supposed new functions and design improvements to justify the increase.
How much will the new iPhone rise?
During the last call of financial results, Apple's CEO, Tim Cook, mentioned that the company will have to absorb about 900 million of dollars This quarter because of 20 % tariffs applied to iPhone assembled in China. Even so, he avoided responding directly when asked if that would mean the next devices. Officially, there is no confirmation. But the sources cited, supposedly close to Apple's supply chain, ensure that the option is on the table.
The problem comes from afar. Since the tariffs between the United States and China were reactivated, large technological ones have had to adapt to reduce costs. In the case of Apple, it has tried to derive part of the production to India, but the reality is that, today, it is unfeasible to cover all the global demand of an iPhone launch without resorting to Chinese factories. Therefore, it is logical to think that the models that arise in September will continue to leave, in large part, of Asia, which Elevate the import cost and directly affects the final price.
However, Apple always tries to take care of its public image and avoid any type of political confrontation, especially in the United States. Therefore, according to the report, tariffs will not be mentioned as a cause of the possible increase. Instead, the company would highlight the news of the device: improvements in the camera, changes in design, Most advanced artificial intelligence.
This strategy is not new. In fact, other large companies like Amazon have already considered in the past “hide” that certain price increases were due to tariffs. But the political pressure has been so strong that they have finally cast back to avoid reprisals. In the case of Apple, any direct mention to the rates imposed by the Trump administration could be interpreted as a hostile movement, something that from Cupertino wants to avoid at all costs.
In any case, for now everything is conjectures. He Wall Street Journal He quotes supply chain sources, which do not have direct visibility on the final price decisions, so it cannot be taken for granted that the iPhone 17 will cost more. However, given the economic impact of the new tariff scenario and Apple's obsession for not sacrificing its benefit margins, a price increase seems quite plausible. Some analysts already speculate with increases in about 50 euros per modela figure that could go unnoticed if it is accompanied by news that really is worth it.
The unknown will clear in September, when Apple officially present the new generation of iPhone. Until then, it only remains to wait and, perhaps, start saving in case the model you want ends up costing more than expected.
