Kim Kardashian and the Beats brand, it’s a bit of a beautiful love story, the influencer and star of her own reality TV show on E! has just signed its third collaboration with the Beats brand owned by Apple. Obviously, the partnership seems to be working well, because the special editions with Kim Kardashian are a huge success!
Kim Kardashian gives the Beats Pill a boost
Beats continues to partner with Kim Kardashian following the success of previous partnerships around the Beats Studio Pro and Beats Fit Pro, which caused a stir on social media. These collaborations boosted Beats sales without even a new generation of products being launched, which proves the incredible impact that Kim Kardashian can have!
This time, it’s the famous Beats Pill portable speaker which is the subject of a special edition. Beats took advantage of the summer to relaunch its flagship product (previously discontinued) by introducing battery life of more than 24 hours, charging via USB-C in compliance with new European directives and better audio quality to improve the sound experience .
Two new shades
The Beats x Kim Kardashian special edition features two stylish new colorways: light gray and dark gray. Kim Kardashian, delighted to extend this collaboration, declared:
I’m very excited to work again with the Beats team and introduce two new colors to this iconic product. Music plays an important role in my daily life, whether for my morning workouts or my moments of creativity, and the Beats Pill adds an aesthetic touch.
To promote this special edition, Beats has launched a new advertising campaign called “Kim’s Pill Assistant”the video features Kim Kardashian alongside comedian Ben Marshall. This campaign should attract attention around the Beats brand, particularly among young people who massively follow Kim Kardashian on the networks. This is good since those under 25 are Beats’ main target in its marketing campaigns.
The Beats x Kim special edition will be available from Friday October 18 on the Apple Online Store, priced at €169.95. It will be offered in several countries, including France, Canada, the United Kingdom, Germany, the United States, Australia, China, Hong Kong, Japan, Singapore, Thailand and Korea. A special thought for our Belgian and Swiss friends who are still excluded.
