The US government is about to launch a new label called the Cyber Trust Mark. This label aims to affix a label to connected devices considered secure. The aim is to encourage brands to ensure the safety of their products and provide some peace of mind to consumers.
A launch planned for 2025
The American government is preparing to launch a new labeling program in 2025, the Cyber Trust Markdesigned to strengthen the cybersecurity of connected devices. This initiative, announced as part of growing efforts to protect consumers from cyber threats, aims to establish a standard of trust for connected objects (IoT) used in everyday life.
With the proliferation of connected devices, such as surveillance cameras, voice assistants and home automation devices, cybersecurity vulnerabilities have become a major issue. Many businesses don’t always incorporate robust protection measures, leaving users exposed to cyberattacks.
THE Cyber Trust Mark aims to fill this gap by certifying devices that meet rigorous safety standards. Labeled products must meet specific criteria, including data encryption, regular software updates and enhanced protection against intrusions.
The program will draw inspiration from existing consumer labels, such as those for energy efficiency. Compliant devices will display an easily identifiable logo, likely accompanied by a QR code. The latter will allow consumers to obtain details of the certifications and security audits carried out.
This approach aims to raise awareness among users while encouraging manufacturers to adopt optimal security practices. THE Cyber Trust Mark could also have an international scope. The standards established by the US program could influence regulations in Europe and elsewhere, establishing a global framework for the security of connected objects.
However, several questions remain. First, the cost of implementation: manufacturers, especially small businesses, will need to invest to comply with the new standards. Then, voluntary membership: the program is based on a voluntary system, which could limit its impact if companies choose not to participate. Finally, constant updating: standards will have to evolve quickly to keep pace with cyber threats, which are always changing.
With the launch of Cyber Trust Markthe US government is showing its desire to make the Internet of Things safer for everyone. If this initiative can overcome its challenges, it could represent a turning point in the way consumers perceive and use connected technologies. This program could also serve as a model for other nations, laying the foundation for universal digital security in an increasingly interconnected world.
