Apple offers new immersive content on its Vision Pro with the release of a new experience, Open Heartsby The Weeknd, which will debut exclusively this Thursday. To wait, the company led by Tim Cook also shared a trailer for this latest project.
More immersive videos
After a sluggish start, the immersive videos are starting to reach us. Last month, Apple released Submerged, its first immersive scripted short film, which was widely received for its storytelling and innovative approach to immersive filmmaking on the mixed reality headset. Shortly after, Apple released a trailer of highlights from the 2024 NBA All-Star weekend.
Open Heartsdescribed as an “immersive music experience,” is Apple’s next release coming November 14. In this video, viewers will travel with the artist The Weeknd through a haunting and surreal cityscape in a visually captivating sound experience, says Apple.
From November 15, Open Hearts will also be available in Apple Stores, allowing potential customers to experience it.
Upcoming 3D content
Apple has additional immersive content planned for late 2024, including:
- Adventure Series : a new episode following a freediver who attempts to beat his record for the longest distance swimming under the ice in a single breath.
- Concert for One : another music-centric video with British singer-songwriter RAYE, in a style similar to Alicia Keys’ immersive experience launched with headphones.
Have you ever tested immersive video on the Vision Pro? It’s honestly stunning!
