Apple always presents itself as one of the companies that advocate the most for the privacy of the data of each of its users, and although its approach is more respectful in this sense than that of the rest of the manufacturers, the truth is that also collects a considerable amount of data About you The important thing is to know what they are, how they are used and, above all, what you can do to control them.
That is why in this article we explain in detail what your data is Apple and what you can do to avoid it or, at least, reduce the amount that Tim Cook’s boys handle about you.
What data does Apple collect?
Every time you turn on an iPhone, Apple starts collecting Information about your device use. This includes data such as the location, the time you spend on the screen, the applications use patterns, your physical activity (if you use the Apple Watch), the searches in safari, the songs you hear, the devices to which you connect and even your voice, if you use Siri. A good part of these data is stored locally or in ICloud, and in theory they are not directly associated with your identity thanks to techniques such as ‘Differential Privacy’. But that does not mean that the company does not have access to a fairly clear image of your behavior.
For example, Siri learn your routines to offer you more precise suggestions, and maps memorize places you visit Often to anticipate routes. The App Store uses your download history to recommend new applications. Even when location services deactivate, the system continues to collect Wi-Fi networks or mobile towers to improve certain services, something that is not always evident to the user.
One of the most unknown aspects is the record of interactions with technical services. If you have ever contacted Apple’s support, that conversation is recorded, together with the diagnoses sent from your device automatically if you have activated the option to share analysis data.
The positive point is that Apple allows the user to access almost all this information and offers tools to limit their collection. From Apple’s privacy website you can request a full report of all the data associated with your Apple ID, including mails, linked devices, purchases, health data and more. In addition, in Settings> Privacy and Safety You can individually manage the permissions of each app, decide what data you share with Apple and disable functions such as advertisement customization or use analysis.
We also have to mention the advertising monitoring. Although Apple does not show personalized ads at Google or Meta level, it does have its own advertising network within the Apple News YE of the Bolsus app. You can deactivate the customization of these ads from the privacy adjustments, although you will continue to see advertising, only less segmented.
So no, Apple is not innocent in the management of data, but at least it shows more transparency and control than most competitors. The key is to know what is collected, periodically review the privacy adjustments and assume that in the digital world, even when the speech is “privacy above all”, there is always a small print.
