Facebook has seen that trends in recent years go through recovering the essence of the old and returning to its origins. Along these lines, they have decided to take action and, in an unexpected movement, Meta has announced a new function for its iPhone application that promises to recover the aura that the platform had there in its origins by 2007.
For years, the social network has evolved to become a space dominated by the viral content, pages publications, groups and announcements recommendations. However, now the company has decided to take a radical turn and focus again on what made Facebook popular in its early years: the Real connection between friends.
Facebook changes your feed
The most significant change is found in the “Friends” tab, which has been completely redesigned. From now on, this section will exclusively show publications, stories and reels of the user's contacts, without interfering publications of strangers or groups or pages that are not interested. Thus, the experience will be much closer to what it was Facebook in its beginningswhen the feed was composed only of state updates, photos and comments of friends and family. In addition, the tab will continue to show friendship requests, but without the section of “people you may know”, which was often more annoying than useful.
This redesign responds to a growing trend of users looking for more private and personalized experiences in social networks. For years, Facebook has been criticized for filling its main feed of Automated content that little had to do with the real interests of each person. The constant recommendations of viral videos, the promotion of commercial pages and sponsored publications have made many users feel that they have lost control over what they see on the platform.
For now, this new “friends” tab has begun to deploy in the United States and Canada, although Meta has confirmed that it will expand to More countries in the coming months. The change is being implemented gradually from the server, so it is not necessary to update the application to receive the new version. To access the tab, users just have to click on their profile photo in the lower right corner and select “Friends.” In addition, it is possible to set this tab in the lower navigation bar so that it is always accessible.
The company has announced that throughout the year it will incorporate more functions that remind the golden era of the social network, although it has not specified what they will be. This movement could be a response to the growing disinterest of new generations by Facebook, which in recent years has seen how platforms such as Instagram and Tiktok They stole prominence.
However, not everyone is convinced that this is the solution to recover the relevance of Facebook. Some users have expressed their skepticism on social networks, arguing that the platform has changed too much and that it can hardly be what it was almost two decades ago. Others, on the other hand, have received the news with enthusiasm, seeing in this update an opportunity to rediscover the platform without the distractions that have made it an information chaos.
Time will say if this goal bet manages to attract users who abandoned Facebook or if it is simply a nostalgic attempt that fails to penetrate a audience accustomed to a completely different social media model.
