For a long time, Google has offered a platform called “Google Shopping”, which allows you to compare the prices of products from different online sites, thus making it easier to find the best deals. With the growth of artificial intelligence, Google had the idea of… boosting Google Shopping with AI!
An announcement that took place last night
Google has announced a major overhaul of its Google Shopping service, fully integrating artificial intelligence to transform the online shopping experience. This new version, revealed last nightuses the power of AI to personalize searches, improve suggestions and make the user journey smoother and more efficient.
With this update, Google Shopping relies on 45 billion products, analyzed and filtered by several advanced Google Gemini models. The objective is simple: to offer ultra-personalized results that meet the precise needs of users. When a user carries out a search, the AI identifies and presents the most relevant articles based on their preferences.
This new version not only lists products, it also generates a summary of the best suggestions and purchasing recommendations, allowing users to make decisions faster and with confidence.
Tools to refine the search and personalize the purchase
Now, results are categorized, with dynamic filters that allow you to adjust results based on specific criteria: price, brands, materials and much more. The user can thus refine their choices and navigate with greater precision, saving time!
A particularly interesting new feature is the addition of immersive features such as virtual try-on and augmented reality purchasing tools. This allows users to view items in their home before purchasing them, whether trying on clothes or testing furniture in their living room.
Tailored offers thanks to AI
At the same time, a section dedicated to “Offers” allows users to consult personalized promotions. Using AI capabilities, Google is able to anticipate preferences and offer discounts that are most likely to prompt a purchase. This personalization of offers could become a major asset in encouraging consumers to take the plunge, while helping them save money on the products they really like.
A gradual deployment
The launch of this new Google Shopping has started in the United States and the Mountain View firm plans a gradual international expansion. This deployment will make it possible to offer this enriched shopping experience to a greater number of users in the months to come.
