At the time of Acquire a game, application, or subscription Within these, with our iPhone we are doing it through Apple's service, which means that the company itself would take a part of that payment, depending on what we are buying.
This can be useful for both developers who want to start publishing their projects in the App Store, and users who, by simple curiosity, want to know how much the game of the game or app, of everything they have paid for these would remain.
What percentage Apple remains on the sales of the store
It should be clarified that these commissions are not only for the purchase of apps, that is, of a payment that we make to be able to install a game, for example, but also from the interior of the same, with subscriptions to plans, with unlocking levels, purchase of currencies, and everything that it can offer us within these.
The commissions Apple apply are the following:
- 15% of sales up to the annual million dollars (if you exceed it increases to 30%).
- 30% of subscriptions Weekly, monthly, annual, etc. If they exceed the year, it is reduced to 15%.
That is, if you are a small developer, you will lose 15% of sales and 30% of a monthly subscription that someone acquires, for example, however, if you are great, and we talk about apps such as Candy Crush, Pokemon GO, etc., Apple will take away 30% of everything, which seems quite exaggerated, since not only should this take into account, but the subsequent taxes depending on your country. of which the original buyer has paid.
That is why many choose to have cards you can acquire on your website, or alternative payment methods Where they even give you more for the same, since not suffering these commissions, both they and we won more.
Although this commission model has received quite critical, Apple defends its approach, saying that access to its infrastructure, which includes security, support and visibility in the App Store, justifies those percentages. For developers, especially the little ones, the large number of users that the platform has gives them a unique opportunity for reach a world audience without having to spend a lot on advertising or create an entire infrastructure on your own. This allows them to focus more on their product and less on the logistics aspects of the business.
And you, what do you think of all this? Do you see that Apple takes 1.50 euros, for example, of a purchase of 10 euros, so that later 30% of the internal subscriptions of the app is also taken? The truth is that yes, they offer a lot of advertising to small developers who, without the App Store, may not reach so much public, but the commissions seem unfair to us, especially for those who advertise in other ways, and only use the store so that everyone can lower it, since until now, there were no other methods.
