ALDI set the past in motion Wednesday, November 11 the second batch of its Christmas toy catalog, a collection that the chain designs to sell out in a matter of hours. This consignment focuses on early childhood, sensory play and pedagogical proposals, with prices starting at 2.99 euros and who seek to advance purchases ahead of Christmas and the Three Kings parade.
The demand for these releases is no surprise. During the last campaign, «ALDI sold more than 110,000 toys during the first hour of launch and exceeded 343,000 units during that first day,” according to Mundo Deportivo. This year, the complete catalog adds more than 680 referencesof which more than 500 cost less than 10 euros and more than 200 cost less than 5 euros. These are figures that explain why so many parents queue from the first hour: the quality-price ratio continues to be the main attraction of this collection. Let’s see what exactly has hit the shelves this week.
Aldi bets on toylino and emotional puppets: the protagonists of the batch
This week’s claim is the pet to take care of Toylinoavailable in dog or koala version for 12.99 euros. It is the type of toy that has been sneaking into letters to Santa Claus and the Three Wise Men for decades: it allows the little ones to imagine what it would be like to take care of their own animal, feed it and care for it on a daily basis.
Together with Toylino come the reversible hand puppets with emotions, a pack of three per 6.99 euros which allows you to change the expression of each character. With them, children can invent stories, represent everyday situations or learn to identify what they feel. Combined, the Toylino pack and the puppet pack add up to less than 20 euros, a figure that well summarizes the focus of this second batch: accessible products designed for emotional and sensory development, the same twist that ALDI had already advanced for the entire collection this Christmas. It is a type of gift that does not go out of style among children’s requests, and its reduced price makes it an easy option to add to the cart without exploding the family budget.
From Christmas stockings to the most complete gifts: prices from 2.99 to 14.99 euros
If what you are looking for is to fill socks without blowing up your budget, this week there are several options under 5 euros. The playing cards, yoga and emotions remain in 2.99 eurosthe finger dolls (in a pack of five) and the wooden animal puzzle share a price of 3.99 euros each, and the wooden food board closes this economical block at 4.99 euros. They all maintain the wooden material and the sensory approach that already characterized the previous batch of the collection.
However, not everything in this delivery remains low cost: for those who prefer to invest a little more, the batch includes the plush musical projector at 14.99 eurosdesigned to accompany bedtime with lights and sound; the 3-in-1 interchangeable slate at 12.99 euros; and a 360º remote-controlled car for 9.99 euros, aimed at slightly older children who are looking for action and movement. With this combination of prices, ALDI covers both the symbolic gift and the more elaborate one within the same visit to the supermarket.
Will there be a third batch of toys at ALDI before Christmas?
ALDI has not confirmed a fixed calendar for what remains until Christmas, but the pace shown since the end of October, with a new batch every Wednesday, suggests that the catalog of more than 680 references could continue to be distributed in deliveries in the coming weeks.
This second batch arrived after, the November 2ALDI will debut a first collection focused on wooden toys and proposals inspired by the Montessori method, according to Mundo Deportivo. With more than 200 references under 5 euros and half of the catalog under 10, this collection is once again among the most talked about of the Christmas campaign in Spanish supermarkets. Between the two deliveries known so far, there could already be several dozen references distributed among wooden toys, sensory proposals and educational accessories, although the majority of the catalogue, which exceeds 680 pieces, has yet to reach stores.
