With the rise of social media, divorces are no longer the same. Not at all anymore! Today, more and more people do not hesitate to put themselves on stage and film themselves to post content on social networks, such as TikTok or Instagram. There are more and more content creators. But this can pose a problem when a couple divorces and you have to know who will keep the TikTok account and the thousands (or even millions) of followers who follow their shared adventures.

Indeed, subscribers are valuable and keeping them is essential to continue earning money through this activity. Lawyers must adapt and take into account these new challenges in 2024.

Shared custody of the TikTok account?

It seems preposterous, said like that. However, it is a real problem that has been emerging for several months. In the United States, Kat and Mike Stickler shared their lives on social networks. On TikTok and YouTube, the couple had nearly 4 million followers, eager for their content. But what happens to the MikeAndKat account when Mike and Kat decide to separate? With so many followers, the couple had entered into multiple partnerships with brands and were earning generous sums. To continue to make a living from this activity, keeping subscribers is therefore crucial. How do I know who these belong to? It’s much more difficult to decide than for a car or an apartment.

Some couples must, therefore, battle and demonstrate who carries the success of the TikTok (or YouTube, or Instagram) account on their shoulders. In the case of the couple Kat and Mike Strickler, it was the young woman. “If the TikTok account came back to me, it would continue to grow, but if it didn’t, everything would have stopped” she explained in a podcast.

The content creator won her case, regaining the TikTok account and its millions of followers. After a necessary rebranding, Kat Stickler managed to keep her subscribers and even reach a new target. She currently has more than 10 million followers on TikTok and is increasing her commercial collaborations. For her part, her ex-husband Mike inherited the YouTube account and let it wither away.

Once the divorce is over, these new kind of influencers absolutely have to reinvent themselves. How to keep your subscribers? Because those who follow these couples are generally there to see them share their romantic and daily lives. After a divorce, it is obvious that the editorial line must change. It’s simple: it’s either make or break. And we know that Internet users can sometimes be ruthless.

  • When couples who made themselves known on social networks divorce, who gets the TikTok account and the followers?
  • This is a new problem that has been emerging for several months.
  • Because a big account on social networks is money!
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