Severance premiered the new and expected season on January 17, in which it promises to be the most popular delivery of the most popular Apple TV+series. Well, Apple has not spared efforts when promoting it, with one of the most shocking strategies ever seen, in which Tim Cook, Apple CEO, is the protagonist.
Apple’s visible head appears in a Unexpected cameo Promotional published by Ben Stiller, executive producer of the series.
New Severance season at Apple TV+
In the video, Cook visit the offices of the fictitious Lumon Industries, where he submits to the well -known “dissociation procedure” that divides the memory of employees between his personal and professional life. When descending through the elevator of Lumon, it emerges as its work version, or “Innie”, wearing a plaque with the name “Tim C.”. His serene attitude and a slight smile are mixed with the characteristic sobriety of Lumon employees, while traveling the halls until he is received by Milchick, who greets him with a curious phrase: “The core of the apple.”
The scene continues with Cook taking a seat in front of a television that is about to explain its new and disconnected working life, a wink to the enigmatic narrative of the series that has caught the attention of millions of spectators from their debut in 2022. It is it One of the best Apple TV+series.
The appearance of Cook not only reinforces the connection between the company and one of its greatest successes in Apple TV+, but also reflects how the Cupertino company is using its own talents and executives to bring the content closer to its audience. This marketing strategy, which combines the charism of the well -known CEO with the intriguing universe of Severanceunderlines the importance that Apple grants its streaming platform in the consolidation of its ecosystem.
The second episode of this New season It is already available on Apple TV+, a platform you can subscribe for 9.99 euros per monthafter a free -week test. For those who want to take advantage of more company services, the subscription is also included in Apple One packages.
Apple TV+ is reaching the top
Created by Dan Erickson, Severance It has consolidated as one of the most popular series of Apple TV+ thanks to its unique proposal, which combines science fiction, mystery and psychological drama. The first season was praised by critics due to its captivating narrative and its disturbing atmosphere, creating a large number of faithful.
In this second installment, Apple promises that Lumon Industries employees will face the serious consequences of altering the dissociation barrier, carrying them along an increasingly dark and plagued mysteries. With each episode, the spectators immerse themselves more in the secrets of the company and in the ethical dilemmas that the concept of separating the working life of the staff.
Tim Cook’s cameo not only highlights Apple’s commitment to his original productions, but also gives him a humorous and self -referential touch that fans of the series and the technological brand will surely appreciate.
