We have always talked about the close relationship between Samsung and Google. Multiple advantages and exclusive functionalities have landed on the mobiles of the Korean brand thanks to this alliance. The same happens in the field of artificial intelligence, but things would be changing between both companies.
The South Koreans would be about to change strategy in this scenario dominated by AI, an aspect that has become fundamental in modern smartphones. The true intention behind this movement would be Stop depending so much Googlea trend that we are also seeing in other Asian brands.
Samsung would be in conversations with Perplexity
This information comes from Bloombergwhere it is stated that Samsung would be in full negotiations with Perplexity. The South Korean manufacturer would be about to make a gigantic investment of some 500 million dollarsand we could see an official announcement this year along with the arrival of the Galaxy S26 series.
Everything points to a total replacement of Gemini as an IA assistant, with the possible incorporation of a completely innovative solution that would seek to compete directly with the main market proposals.
Although the relationship with Google is positive, the need for technological independence remains a priority for Samsung. If this agreement will be made, it is very likely that the perplexity app comes pre -installed on the brand's next flags. It is also estimated that this artificial intelligence is integrated into native applications such as Samsung browserwhich sounds really promising.
Another of the strategies under evaluation would be to enhance Bixby as a personal assistant, Now with perplexity technologysomething similar to what Motorola did with his motorcycle AI. Given this wave of changes, everything indicates that an important transformation in the mobile industry is coming. And this time, the effects may not be so positive for Google.
In any case, we will have to be attentive to the leaks and ads that will surely appear in the coming months.
