While it already offers numerous features based on generative AI on its smartphones, Samsung announced a few months ago the development of a more intelligent version of its Bixby assistant. And this November, this improved version of Bixby is finally showing up. Unfortunately, for the moment, this new version of Samsung’s assistant, which draws on recent developments in artificial intelligence, is only available in China.
Samsung W25 with 8″ foldable AMOLED display, slimmer design, 200MP camera and W25 Flip announced pic.twitter.com/050UNpoJcs
— FoneArena Mobile (@FoneArena) November 6, 2024
Models dedicated to China with a new assistant
Recently, Samsung announced two new folding smartphones in the Middle Kingdom: the Samsung W25 and the Samsung W25 Flip. As our colleagues at Android Authority explain, these are Chinese versions of products that the manufacturer has previously launched. However, on the software side, they benefit from a new version of the Bixby assistant. In essence, while the old version of Bixby was a competitor to Google Assistant, the new version is positioned more as an alternative to new generation AI, such as Gemini or Apple Intelligence.
Samsung quietly launches next-generation Bixby in this one market #technology #tech #Google #software #android pic.twitter.com/6aG8RamBFv
— FreddieMac (@FreddieMac214) November 6, 2024
Bixby shifts into high gear
According to Android Authority, the description of this new Bixby indicates that the assistant is able to better understand commands, can manage complex commands and can integrate both texts and videos into its responses. The new Bixby would also be able to understand the content of the user’s screen, to take it into account when generating a response or to carry out actions. For example, when the user views a location on a map, they can ask Bixby to start navigating to that location, without having to provide more details.
At the moment, Samsung’s AI strategy is unclear. Therefore, we do not know if the Korean giant will offer this improved version of Bixby in other countries, or if it intends to reserve it for the Chinese market, and rely on Google technologies in the rest of the world. In any case, it should be noted that Samsung has also developed technology comparable to ChatGPT on which it can rely to develop this type of experience.
- Samsung’s latest high-end smartphones include many features based on generative artificial intelligence
- But the manufacturer has also developed an improved version of its Bixby assistant
- And this improved version has just landed on two new folding smartphones marketed in China
- Samsung’s new AI understands user commands more easily, can handle more complex instructions and is able to analyze screen content
