After four years of existence, the AirTag is now officially recognized as a search tool by many airlines. From now on, it will be possible to share the location of your AirTag with the company in order to help them find lost luggage. An attractive initiative that keeps all its promises.
The AirTag takes flight
Airlines are increasingly integrating the functionality of Apple AirTags to improve the management of lost baggage. With the iOS 18.2 update, Apple introduced the “Share Object Location” feature, allowing users to share the location of their AirTags via a link valid for seven days. This innovation aims to facilitate the recovery of lost luggage in collaboration with airlines.
United Airlines was an early adopter of this feature. Now, when reporting lost baggage via their mobile application, passengers can add the location link of their AirTag. This information allows customer service to more efficiently locate the missing baggage. Other airlines have also followed suit. Air Canada and Delta Air Lines have announced the integration of this functionality into their systems. As indicated by Greg Joswiak, senior vice president of worldwide marketing at Apple, this starts this week for these three companies.
Apple cited a first wave of airlines adopting the technology, including Swiss International Air Lines, Turkish Airlines, Singapore Airlines, Virgin Atlantic, Vueling, Aer Lingus, British Airways, Air New Zealand, Austrian Airlines, Brussels Airlines, Eurowings, Iberia, KLM Royal Dutch Airlines, Lufthansa, Qantas.
This widespread adoption of AirTags marks a notable change in the airline industry. Two years ago, some companies were considering banning these devices in aircraft holds. Today, they are recognized as valuable tools for improving the passenger experience and operational efficiency of airlines.
Excellent news before the probable arrival of a second generation AirTag in 2025. The AirTag 2 should keep a similar look, but greatly improve its range and location accuracy thanks to a new Ultra Wideband chip, identical to that of the iPhone 15 and 16. Better integration of the loudspeaker is also on the agenda to fight harassment more effectively.
Exciting news for all of us travelers! Starting this week, United, Delta, and Air Canada will accept Find My item locations to help track delayed bags, with more airlines coming soon. Such a game-changer! pic.twitter.com/VMcw0D1At0
— Greg Joswiak (@gregjoz) December 16, 2024