Apple TV+ could finally have found its golden egg chicken after years of investment in original quality productions, ambitious projects and some other jewel that has gone unnoticed, Severance (Separation) has become a cultural phenomenon.
And what is more important for Apple: it could be the first step towards something much bigger. With the third season already underwaythe series is consolidated as the most promising project of the platform, not only for criticism, but also with regard to the construction of a long -term potential franchise, to further complete the Apple TV+catalog.
Severance spin-off
It all started as a dark and surreal portrait of work alienation, inspired by real experiences of its creator, Dan Erickson. However, what a priori looked like a series of niche, has ended up causing the general public. In fact, fans have come to massify scenarios of the series in emblematic places such as the Grand Central station or even Madison Square Garden and this is something that few series can boast.
For Apple, this is pure gold. Until now, its streaming service had enjoyed prestige, several awards and the occasional successful series such as Ted Lassobut nothing that truly competes with the Netflix, HBO or Disney+franchises. Instead, Severance has something that is scarce: it has its own world, which opens the door to Spin-offsvideo games, merchandising and even immersive experiences.
Ben Stiller, executive producer of the series, has already dropped a couple of ideas for Possible derived series. There are still no official details or confirmations by Apple, but the simple fact that it is talk about it is important. He has also mentioned his Interest in a video game based on it universe Severancean idea that Adam Scott himself, protagonist of the series, has publicly supported. An ambition that demonstrates the desire to build its own ecosystem.
The funny thing is that all this is happening despite the setbacks, since the wait between seasons has been very long, of three years, in addition to the problems that had to be solved during the production of the new delivery. Even so, the freak Severance Keep growing. And that speaks of something that goes beyond simple hype, because there is a hooked community, an interest that is maintained and a conversation that does not go out between premiere and premiere.
How to activate the free Apple TV+ test
In this context, Apple has a unique opportunity before him. It is no longer just about producing quality content, but about building something that transcends the screen. A franchise that not only retains subscribers, but also gives Apple TV+ identity as a platform, since so far the only thing that lacks the apple platform is a flagship That people directly associate are their brand.
Severance It could be that series, since it has built its success without copying other formulas, through its own universe, with its rhythm, its aesthetics and its rules. A strange, disturbing and original universe that seems to have rope for a while. If Apple knows how to play its cards well, it could be before its first great narrative universe.
Apple TV+ offers a free test week that allows access to all its content without cost. At the end, you can decide whether to continue with the subscription. You just need to activate the test From this link With your Apple ID, and if you have a configured family, you can share it with other members.
