The wait is almost over for premium phone enthusiasts. Sony has just confirmed that the official presentation of the long-awaited Sony Xperia 1 VIII will take place on May 13 worldwide. However, the news comes with a rather bittersweet taste for the Japanese company, since a recent slip on the internet has revealed its big secret ahead of time.
Just a few days ago, Amazon pages in Germany and the United Kingdom pThey published the sales card for the device by mistake. Thanks to this unexpected leak, we know that Shipments of the phone will begin at the end of Junebut what has really grabbed all the headlines is the scandalous starting price: almost 1,870 euros.
A launch marked by controversy and a commercial strategy that is difficult to understand
Although the initial figure may seem like absolute nonsense, the leak includes a small nuance: the listed price would correspond to a promotional package that includes some high-end headphones from the own brand. Even so, the cost of the phone alone would continue to comfortably exceed most of its direct competitors, something that makes us question whether this mobile division is still disconnected from the reality of the current market.
The confirmation of May 13 As a key date, it serves to calm the waters and encourage users to learn about the definitive product, but it is undeniable that the damage has already been done. The expectation that usually surrounds this type of technological events has been completely diluted by a massive leak that reveals availability and the hard blow to the wallet long before seeing the terminal in real action.
Sony continues to bet on its niche most loyal usersdefending an exclusivity that is increasingly difficult to justify in the face of the aggressive proposals of the rest of the industry. After confirming that its presentation is imminent and knowing what it could cost, Would you be willing to break the bank for this new device or do you think the brand has completely lost its way?
