In recent years, we have seen how the Computer market He has had his ups and downs, especially after the boom lived during the pandemic, where many, for free time, made one, as well as the arrival of many telework. However, against any forecast, Apple has managed to hit the table in the middle of 2025, achieving figures that not only surprise by its volume, but also for the growth rate with respect to its competitors, in a year where so much sale was not expected.
According to the latest published data, Apple has closed the first quarter of the year with a 28.7 % market share In the United States, a historical figure that reflects a remarkable jump compared to the 22.7 % in the same period last year, according to data recently published by Canals. And the question is now evident: why has this happened?
Does Apple lead the computer ranking?
And it is that a few days ago we saw a news that surprised, since there are millions of teams less today, than a few years ago, with Windows operating system, although every time people are getting more in the world of technology.
This is due, in part, to data such as today, where Apple hit the table and demonstrates that their Mac, whether portable or desktop, have a very good quality and price ratio, although they were the most expensive for a long time. Today, other brands, climbing to the price boom, have put a figure for these that, people who were fans of an Acer or HP, are raised by an Apple Mac, since in the end, it costs them the same, but they have something of greater quality.
In the end, all this makes more sense of what it seems. Apple has not only taken a new laptop with the M4 chip that works great, but has taken advantage of the right time to move faster than the rest. Many brands advanced shipments to avoid possible tariffs in the US, but who has really taken advantage of has been Apple. Not only has the shelves been filled, but it has convinced thousands of people who just like a MAC. And it is that today, when everything is so expensive, the Macs no longer seem so expensive. Many people who previously threw for a laptop with Windows realize that for the same price, or sometimes even less, they can have a more fluid Mac, it is not filled with programs that are useless and it is better understood with its iPhone or iPad.
The funny thing is that, according to experts, this high will not always last. The market is expected to cool a little this yearand that it grows little by little in 2026. But what is clear is that Apple has taken advantage of the moment as no one. So, if before it was a “for a few” brand, now more and more people see it as a logical option. And when that happens, the change is not just temporary. It is a sign that something has changed in the way people choose their next computer.
And you, are you one of those who chose a Windows because I wanted it to “play”? Have you realized that a Mac serves for practically the same, but it has another stability than the rest of the brands not? Leave us a comment with your opinion about it.
