One of the most notable novelties of the iPhone 17 Prohas been the cooling thanks to the vapor chamberwhich not only ensures that the phone has a lower temperature, but, thanks to that, it charges faster, its autonomy is greater, and its performance is more stable.
Well, in case anyone hadn't heard, Apple has launched an advertisement to further promote this feature, which although it is exclusive to the iPhone 17 Pro, we would see it in the brand's next models, since it seems to be going very well.
iPhone Vapor Chamber Announcement
Apple has published a new ad on its YouTube channel to promote the iPhone 17 Proand it does so by focusing on its vapor chamber cooling system and the A19 Pro chip.
The ad, titled “Peak Performance,” features a man running across a dry desert as storm clouds form overhead. A drop of water falls on your forehead, evaporates, and that symbolizes what Apple is trying to convey: “the A19 Pro chip is cooled by vapor. Because when you stay calm, you can push your limits further,” says the voice-over.
Then almost surreal scenes appear: the runner plays an elongated piano, solves a Rubik's cube with one hand, crosses walls, enters rooms with singers… all this to illustrate an idea: extreme performance, without losing stability.
Although, since a picture is worth a thousand words, we leave the advertisement here directly so you can see it for yourself. It's short, as Apple likes them, but well done.
The Apple A19 Pro chip is vapor cooled. Because when you run well, you can exceed your limits. And juggle more than 35 trillion complex tasks per second. Imagine if we were that powerful… – Apple
And how does that vapor chamber work? The iPhone 17 Pro integrates a small amount of deionized water in a sealed compartment. When the A19 Pro chip heats up, that water evaporates and moves through the chamber, transferring heat to other areas. Then it condenses and transfers that heat to the aluminum unibody chassiswhich better distributes the temperature throughout the body of the mobile. Thanks to this, Apple claims that sustained performance improves by up to 40% in demanding tasks.
This would be one of the big differences with respect to the basic iPhone 17 model, since it has lower performance and worse cooling, while the iPhone 17 Pro, as we have seen, thanks to this cooling (which will be better observed in hot times), manages to keep the terminal at a much better temperature both to enhance its performance and to reduce battery consumption, which is closely linked to heat.
And you, do you think this type of hardware and novelty was necessary, or with the iPhone 17 and the technology of these years, is it more than enough, paying much less for it? Leave us a comment with your opinion about it.
