We live glued to our mobile phone. This device has become an indispensable tool in our daily routine. From keeping us connected with family and friends to shopping, managing bank accounts or entertaining ourselves on social networks, the smartphone It has become an extension of our personal, professional life … and even our hand.
That's why, It is not strange that the smartphone market in Spain continues to grownot only in units sold, but also in investment by the consumer. According to a last report in the sector, The number of users with smartphone in our country has reached 42.26 milliona figure that is expected to increase up to almost 45 million by 2029. This upward trend not only reflects the increasing dependence of the device, but also the disposition of Spaniards to invest more and more in mobile technology.
The average spending on smartphones does not stop increasing
The interest in renewing the mobile phone with more advanced models is directly linked to the increase in average consumer spending. During the past year, The Spaniards disbursed an average of 316 euros when acquiring their smartphone. This amount is not only above the European average, located at 297.21 euros, but also exceeds the global average, which remains at 264.07 euros. This continued growth does not seem to have a brake and therefore more and more people are looking for The cheapest mobile rateto put the rest in the spending of the device in question.
Estimates By 2029 they point out that the average spending per device in Spain will reach 336.87 euros. This is explained by several factors: the desire to have better cameras, higher quality screens, more memory and advanced functions, as well as by the general increase in technology and loyalty to certain range brands
Half-high.
Xiaomi, Samsung and Apple distributed the Spanish market
Throughout, Compare and save It is fundamental. And if we talk about manufacturers, Xiaomi remains as a Spanish market leader with a share of 28.21% for 2025although it records a slight fall compared to the previous year. This brand has managed to capture the Spanish consumer with a good value for money, especially in its Redmi line, which continues to position among the most used devices.
Samsung closely follows Xiaomiwith a 27.71% share. Its dominant presence is reflected in that six of the ten most used models in Spain are of this brand. Models such as the Galaxy A54 5G or Galaxy A12 are preferred for their reliability, frequent updates and competitive price within the Android ecosystem. Apple occupies third place in Spain with 22.93% of the market. Even so, it is the most dominant brand at European level, with a 33.92% share. This shows that, although in Spain the iPhone does not lead, the brand maintains a solid premium image that convinces a large number of users willing to assume a greater cost for exclusive benefits.
Android is still the king in Spain
The Android operating system broadly dominates the Spanish market with 76.7% presence. Although IOS continues to gain ground and already represents 22.9% in the country, it is still far from its European quota, where it reaches 33.92%. Android preference is partly explained by the wide range of available devices, from economic models
even high -end options, which allows users to adjust their choice to the budget without giving up quality.
In the case of Android, the most popular models are of the brands that lead the market. The Samsung Galaxy A54 5G, the A12 and the Redmi Note 13 Pro 5G are among the most used. This confirms the trend of consumers to devices that combine performance, durability and reasonable prices.
