In the last few hours, we have learned about an announcement that promises to revolutionize the native Wallet application, as well as attendance at cultural events. Ticketmaster, the famous online ticketing company, has confirmed the launch of completely renovated tickets in said iPhone application.
In this way, they not only seek to simplify ticket management, making them more intuitive, but also aim to enrich the user experience at concerts, sporting events and other activities, with more information on their tickets.
What’s new in Apple Wallet entries
The redesigned entries in the Wallet app are not simply a cosmetic change. They incorporate a variety of useful features that adapt to the modern needs of attendees. Among the new features are:
- Site map: Users will be able to view the exact location of the event, facilitating navigation within the venue.
- Parking details: Crucial information on where to leave the car and how to access the location.
- Recommended playlists on Apple Music: a unique way to enjoy the music of the artist or team that is performing, to liven up the wait until their concert.
- Local weather forecast: allows attendees to be prepared for any weather forecast.
- Quick access to location sharing: ideal to meet friends before the event.
Additionally, sports facilities and clubs will have the capacity to add links to your apps or websites right from the input, creating a more connected and accessible experience for users.
The MLS, the first competition to have it
The first event to offer these upgraded tickets will be Los Angeles FC’s highly anticipated match against the San Jose Earthquakes, which will take place on October 19 at BMO Stadium. Those who have updated to iOS 18 will be able to add their tickets to the Wallet app through the Ticketmaster or LAFC apps. Thanks to these new features, Apple marks the beginning of a new era in which fans will be able to manage their tickets more comfortably and visually and enjoy a unified experience from start to finish.
Ticketmaster has noted that the Miami Heat will be the next team to adopt this innovative ticketing experience, although a release date has not yet been specified. Additionally, the new feature is expected to expand to a wider variety of events throughout 2025, making a significant impact on how users experience accessing live events.
The Ticketmaster and Apple update improves the user experience and advances the digitalization of the events industry. In a context where technology and comfort are essential, this collaboration responds to the expectations of today’s consumers, and gives a more visual touch to the app, which was very simple until now.
As the use of mobile devices to access tickets increases, new functionality in iOS 18 could set a trend in event management. With the launch of these redesigned tickets, Ticketmaster and Apple are leading the digital transformation in live entertainment.
