This year, Apple finally entered the AR/VR product market by releasing the Vision Pro headset. But as the year draws to a close, the results are mixed for the moment. We certainly saw a craze when the headset was released. But in the long term, sales volumes do not seem to be particularly high.
According to previous rumors, to remedy this, Apple would have considered launching a second headset which would be a more affordable version of the current product. Indeed, the Vision Pro costs at least 3,999 euros in France. The idea would have been to make concessions for the technical sheet, in order to offer an AR/VR headset at a price more acceptable to consumers. But unfortunately, according to new rumors, Apple’s strategy has changed.
A new helmet in 2025, but not the one you expected?
In a publication on mixed in 2025, but according to the analyst, this headset would be an improved version of the current product, with a more efficient M5 chip.
But why would Apple want to delay the release of its affordable headphones? According to Kuo’s explanations, simply offering an affordable version would not be enough to create new uses for the product. “It’s a similar situation to HomePod – even after launching the cheaper HomePod mini, Apple’s smart speakers failed to catch on”indicates the analyst.
In any case, Apple already faces tough competition in the AR/VR market. Recently, the Meta group presented an affordable version of its Quest 3 headset. And it also took advantage of its annual event to lift the veil on a prototype of holographic glasses. For its part, Samsung is collaborating with Google and Qualcomm to offer a mixed reality product. And recently we learned that this product will arrive in 2025.
- This year, Apple finally launched into mixed reality, but, for the moment, success is not there
- Previously, rumors indicated that the firm would prepare an affordable version of the Vision Pro
- But a new publication from analyst Ming Chi Kuo indicates that production of this affordable version has been postponed
- Next year, Apple would instead offer a more efficient version of the Vision Pro
