But who will stop Revolut? The British neobank announces having won over 4 million French customers and confirms its position as the most formidable challenger against historic establishments.
With more than 150,000 new monthly usersRevolut has risen to the top of the most downloaded banking applications in 2024, ahead of established players like Boursobank and Crédit Agricole. This impressive performance is the result of a dynamic marketing strategy and an increasingly extensive offering.
The neobank has been able to forge important strategic partnerships, notably with the NBA, and has joined forces with leading influencers such as Léna Situations and Squeezie. This modern approach, coupled with traditional poster and television campaigns, has considerably strengthened its notoriety among the general public.
France, one of the most important markets for Revolut
The French market now represents the second largest for Revolut in terms of revenue and growth. A status which justifies the commitment of massive investments, with a minimum envelope of 100 million euros recently announced. This strategic decision is accompanied by the opening of a French branch, which demonstrates the company’s desire to establish itself sustainably in the national banking landscape. Antoine Le Nel, director of the company, does not hide his optimism:
Our investments are bearing fruit in France, but we have not yet reached our maximum acquisition speed.
Innovation and diversification: the keys to success
Online banking does not intend to stop there. Already active in consumer credit with around 1,500 loans granted each month, Revolut recently launched an innovative savings account with daily remuneration. The year 2025 promises to be even more ambitious with the planned introduction of Livret A as well as the development of real estate loans.
This diversification of services is part of a strategy aimed at transforming Revolut into a complete banking player. The company, which now has more than 45 million customers worldwide, appears well positioned to achieve its ambition of becoming the leader in the French banking market.
- Revolut reaches 4 million customers in France and becomes the most downloaded banking application in 2024
- The neobank is investing massively in France with 100 million euros announced and an offensive marketing strategy
- New products are planned for 2025, including Livret A and real estate credit, with the aim of becoming the leader in the French banking market
