Apple’s hegemony in the premium smartphone segment does not seem to be running out of steam. Latest global market data for the third quarter of 2024 reveals an indisputable control of the brand over the appleparticularly with its iPhone 15. This, despite competition from Android smartphone manufacturers which has never been so dense and fierce.
The insolent triumph of the iPhone 15
The market research report (see below), relayed by analyst Jukanlosreve on draws up a definitive observation : the first three places in the ranking of the best-selling smartphones are taken by the iPhone 15, the iPhone 15 Pro Max and the iPhone 15 Pro. “ In the third quarter, high-end Android smartphones are out of the game, except for the Galaxy S24 » he explains in his publication.
This exceptional performance proves that consumers demonstrate of persistent appeal for premium Apple devices. Robust phones, a unique and harmonious ecosystem, a solid brand image associated with luxury, regular updates of its OS and associated services (Apple Music, Apple TV+, iCloud, etc.) of quality: this is the quintet of Apple’s success.
Even the iPhone 14, yet two generations oldboasts in front of Samsung’s latest addition, the Galaxy S24, relegated to tenth position.
Analyzing the top 10 means looking in the face a global market dichotomy. On the one hand, Apple reigns supreme in the premium segment, where the iPhone stands out as a status symbol, comparable to German luxury cars. On the other hand, Samsung dominates the mid-range with its Galaxy A15 (4G and 5G), A05 and A35 models, popular with consumers favoring reliability and confidentiality at a lower cost. A real polarization which offers consumers an increasingly clear choice between two distinct worlds.
The most striking phenomenon undoubtedly remains the marked preference of consumers for an older generation iPhone rather than a recent Android smartphone. This trend, particularly significant in countries where purchasing power is limited, demonstrates the effectiveness of Apple’s marketing strategy, positioning its products as almost timeless premium items.
- Apple dominates the premium smartphone market in the third quarter of 2024, with the iPhone 15 leading sales.
- Consumers even prefer older generation iPhones to recent Android smartphones.
- The market is polarized between Apple which dominates the premium sector and Samsung which reigns over the mid-range.
