It is not the first store that we see recently that it will disappear, and it is that Apple has announced that the final closure of its store In the Northbrook Court shopping center, located in Chicagoon April 26, something that, first, can attract attention.
However, it has an explanation. Apple does not usually open many stores for a reason, and they look for a location that always provides a good performance, since closing it later does not grant good reputation, and it is something that they want to avoid, however, in this case, they will not be able to.
Will Apple Store close in Spain?
As we said, Apple looks for very key locations for its stores, as well as cities, which makes it in Spain, for example, only 7 have one or more stores, leaving the rest of them without a fence, and having to acquire online products or in alternative shops.
For now, it is not expected that there will be store closure, but why has it happened in Chicago? Well, it is simple, this Apple Store is located in a mall, which, despite being very successful in its day, has lost almost all shops and public, leaving this very lonely Apple store, and in bad position.
At this point, and knowing that it is difficult for everything to return to normal, Apple has decided to close it, thinking about another location for it, although nothing is still known.
In the case of Spainthe thing is different, since, except in Valladolid And some more punctual location, the Apple Store are not located within shopping centers, but in very strategic areas such as the Puerta del Sol in Madrid, a place that, whatever happens, will always have influx, and that will avoid this type of situations.
Regarding new openings, it is another complicated issue, because they go along the same path, and bet on a new place without knowing if it will be forever, is something that does not convince Apple, so it is true that We could see an Apple Store in Coruñawithin one of the largest shopping centers in Spain, and a community that does not have official stores, but it is something quite suppository, because there are no plans to open new in our country, at least for now.
In summary, all changes with respect to these stores are based on their location, and not in whether they really give more or less money, what Apple is looking for are never empty, since it gives a bad image, so they will think twice before putting a store again inside a shopping center that they are not sure that it will last many decades. Valladolid is trembling, and his Apple Store is the one with the most ballots to close, if one day they eliminate one of our country.
And you, what do you think of this? Do you think they should open more even though they are not always full and in the best place, or is it a good marketing form? Leave us a comment with your opinion.
