Apple TV has had a pretty powerful summer. We are not talking about a filler list to keep you warm, but rather a batch of releases that mixes expected returns, strong names and several bets that, on paper, do work. The interesting thing is that the platform has not concentrated everything on a single big title: it has spread the interest between June, July and August to maintain the pace throughout the season.
Apple has understood that summer does not have to be a weak season if it is programmed wisely and has prepared a fairly intelligent mix: a great starter thriller, a mystery series to consolidate, science fiction with real weight, comedy to relax the middle section and two strong returns at the end. In addition, the platform continues to play the proper names card with leading Hollywood actors such as Bardem, Adams, Taylor-Joy, Sudeikis or the cast of Silo, They are not there by chance. Those responsible for Apple's streaming platform know that part of the work is done before the first episode, just with the idea that “this is worth it.”
The online movie and series service from Cupertino costs in Spain costs 9.99 euros per month and includes a seven day free trial; In addition, whoever buys an Apple device can enjoy three months free if you activate the promotion within the deadline. The platform is also part of AppleOneso for some users it may be more worthwhile as part of a package than as a separate subscription.
June starts strong
The first serious blow comes on June 5 with Cape Feara series adaptation of the 1991 classic. Here Apple TV has not gone small: Javier Bardem, Amy Adams and Patrick Wilson They lead the cast, with Martin Scorsese and Steven Spielberg linked to the project. It's the kind of premiere that, if it responds, sets the tone for the entire summer.
Ten days later, the June 19comes back Sugar with its second season. It is a more discreet series in noise volume, but important for the platform because it sustains the catalog between major releases. Apple TV has been understanding for some time that it is not enough to have a strong debut; You need to keep your pulse week by week.
July raises the level
Julio comes loaded. He July 3 the third season of Siloone of the most powerful science fiction fiction on the service. Apple once again puts science fiction at the center, and not as a complement, but as one of its identity pieces.
Later, the July 15land Luckywith Anya Taylor-Joy in front. It is one of the most striking bets of the summer due to its cast and the type of miniseries that usually works well on the platform: it does not demand too much from the viewer and has a hook from the first look.
He July 24 premieres The Dinka comedy with a lighter tone. Here Apple changes gears so as not to live only on thrillers, science fiction or prestige drama. And that helps, because it makes programming more varied and less predictable.
August brings two returns, one of them very very special
August moves in a very clear direction: recovering series with their own personality. He August 5 comes back Ted Lasso with its fourth season, one of the platform's great assets for the summer. Now, in addition, it changes context and places Ted in a new sports scenario, which gives fresh air to a series that no longer has much room to repeat itself.
The other big date arrives on August 28 with Dark Matterwhich premieres its second season. It is one of those series that does not always make massive noise, but that contributes a lot to the image of Apple TV as a platform that cares for author's science fiction and the most serious story.
What seems more solid
If you have to stay with the strongest of the summer, Cape Fear It is the bet with the most starting weight. Ted Lasso It will surely be the most talked about premiere. AND Silo It maintains the series profile that gives prestige to the platform and helps it not depend only on the commercial phenomenon.
Not everything will have the same impact, of course. But Apple TV has put together a much more coherent summer than in other stages, and that is already noticeable. There is variety, there is continuity and there is a plan behind it, which is no small thing in streaming.
