When a conversation about television series with friends or family arises, it is almost certain that the first platform mentioned is Netflix. Then, you probably talk about Disney+, Prime Video or Max. However, Apple TV+ rarely enters the debate. Why does this happen? We tell you the reasons behind his discreet presence and what Apple could do to change the panorama.

With series like Ted Lasso, Severancewhich has recently released a new season, Silo either The Morning Showand movies like The WolfsApple TV+ has achieved a special place thanks to the quality of its original content. His productions are of a very high level, receiving favorable awards and criticisms. However, many still do not consider subscribing to the platform.

Lack of catalog and advertising strategy

Since its launch in 2019, Apple TV+ opted for quality Faced with the amount of his works. Unlike Netflix, which looks like a series of launching series, with an extensive franchise catalog, the technology company focuses on creating original first level content. Until now, they have not been bad at all, with fictions such as All Mankind or Foundation, in addition to those mentioned above, and that everyone knows.

In addition, Apple TV+ has attracted Great names From the film industry, among which actors such as Jason Sudeikis, Jennifer Aniston, Gary Oldman, Rebecca Ferguson, and directors such as Martin Scorsese or Alfonso Cuarón. Despite this, the general audience seems to be aware of these productions, and there lies the problem.

Apple TV Severance

On the other hand, we have to take into account the advertising section. Many of us, especially those who live in large cities like Madrid, surely we have seen giant tarps hanging from emblematic buildings to announce the new season of one of the most famous series of the moment, as happened with the famous giant poster of the series Narcos At the Puerta del Sol. Can you imagine a recreation of bunker of Silo In Madrid?

Apple must change its release

One of the main challenges of Apple TV+ is the perception that Your catalog is limited. Compared to Netflix, which offers thousands of titles, the Apple platform has a selective approach. Although this strategy raises quality, it can move away those looking for a constant “zapping” experience.

Apple TV+ also suffers for not being seen as the main option. Being part of the Apple ecosystem, many consider it a Complement of its devicesNot an independent platform. Although they offer free subscriptions with the purchase of Apple products, many users do not renew after the promotional period.

Netflix

In contrast, Disney+ has an immediate impact thanks to its consolidated franchises, such as Marvel and Star Wars, while Netflix has been synonymous with streaming for years. Apple TV+ must still work hard to achieve that recognition.

Although it will not have anything easy, the future of the platform is promising. Its commitment to quality and innovation is gradually positioning the platform as a reference for lovers of premium content. However, to get to total success, Apple must level its marketing strategy and expand its catalog to open all users.

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