Apple has made a tradition that annually presents a new color on its standard iPhone, as part of its marketing strategy. In this way, they managed to generate interest in models that had been in the market for a few months, as would be the case of the iPhone 16. However, this year it seems that they will not follow the same path.
And I say it seems because everything points in that direction, since there have been no leaks or indications that Apple will launch a new color for the iPhone 16 in 2025.
New colors for the iPhone 16?
Since 2017, Apple has launched New colors for some of its iPhone in March or Aprilin an attempt to revitalize sales in the middle of the product life cycle. The iPhone 7 inaugurated this strategy with the iconic (product) network in 2017, followed by models such as the iPhone 12 in purple or the iPhone 14 in yellow. The trend remained with some regularity, but there were exceptions in 2019, 2020 and 2024, when Apple decided not to introduce new chromatic options. Everything indicates that 2025 could join the list of years without new colors for the iPhone, which is a shame, because the iPhone 16 looks spectacular and a new color would have succeeded.
Currently, iPhone 16 is available in Black, white, bluish green, pink and overseas. Over the years, Apple has opted for colors such as red, yellow or purple in previous generations, so, if there were a new color on the road, the logical thing would be to wait for one of these tones. However, the total absence of rumors about a new color variant makes it unlikely that Apple has plans to announce one.
The key date for this type of ads used to be the second Tuesday of March, which means that, if its employer, Apple would have made a new hue official This same week. However, since no presentation had occurred or relevant information, everything indicates that this year there will be no changes in the range of colors of the iPhone 16.
Apple's decision not to launch a new color option could be related to a change in focus and derive all its attention to other products at the moment. With the recent arrival of the iPhone 16E And new iPad and Mac models, the company seems focused on its novelty catalog instead of betting on an aesthetic update of its flagship terminal. It is possible that Apple considers that the impact of a new color is not so relevant this year, especially if iPhone 16 sales continue to remain at high levels.
Despite this possible absence, Apple has demonstrated in the past that may surprise at any time. Although 2025 seems to be a year without changes in the colored palette of the iPhone 16, it cannot be completely ruled out that the company has an ace under its sleeve. At the moment, users who expected a different tone to renew their iPhone will have to settle for the existing range or wait for the launch of the iPhone 17 in September, where we are more likely to see news in design and chromatic options.
