Apple today announced a significant expansion of its Apple Business Connect program, which allows businesses to submit information about their business to appear in Apple Maps, Siri and more places within the iOS operating system . Here are the main new features to remember.
A new look for your emails with brand logos
With iOS 18.2 releasing later this year, the Mail app will be able to display participating brands’ logos alongside their emails. This will allow iPhone users to better distinguish legitimate communications from spam and phishing attempts.
Businesses can already sign up for “Branded Mail” to have their logo appear in their customers’ inboxes. A welcome feature to build trust and brand recognition. This was already the case on Gmail and Outlook, now the functionality is arriving in Apple’s new Mail app.
Identify your business calls using Business Caller ID
Next year, an iOS update will bring “Business Caller ID.” Calls from verified companies will thus be identified directly on the lock screen, with the name of the company, its logo and the calling service.
No more unidentified spam calls, users will be able to answer with confidence knowing who is calling them. A major step forward for peace of mind and against abusive canvassing. If badged business emails will arrive from iOS 18.2, we will have to wait until 2025 to see professional calls clearly identified, Apple moving cautiously but surely towards a clearer and more secure user experience
Your logo also on Tap to Pay
For the first time, businesses will be able to display their own visual in the Tap to Pay interface, when contactless payment is made via an iPhone. A welcome customization where there was only a generic icon before. With this richer integration of their visual identity, companies will be able to reassure their customers about the security and legitimacy of the contactless transaction.
Apple Business Connect, which was until now reserved for businesses with physical points of sale, is now open to virtual, online and service businesses. A welcome democratization of this free and powerful tool for managing your presence in the Apple ecosystem.
If you are a business interested in these advanced integrations within Apple platforms, sign up for free with your Apple ID at businessconnect.apple.com. A unique opportunity to reach and reassure the billion iPhone users around the world!
