Although we have been criticizing Apple for a while, because all Apple Intelligence promises, improvements in their AI, and a Siri more advancedThey do not become what we really expected, and we found a much poorer assistant than it intended to be in 2025.
However, the problem does not seem to have it Apple, and it is that other giants and competitors, such as Amazonthey go along the same path, because they would have presented his Alexa+with few of the functions that we thought I was going to have, oriented to artificial intelligence.
Alexa+ is as poor as Siri
Amazon has launched Alexa Plus in early access, but many of the outstanding functions presented above are not available in this initial version. Among the absent characteristics are ability to order food at home Through Grubhub based on conversations with Alexa (something that, despite not arriving in Spain, shows that it is not working well in the United States), and the Visual identification of family members To remind you of specific tasks, one of those characteristics that we wanted to see.
In addition, although it is possible to raise documents so that Alexa Plus Summarizes them, currently these files from Amazon servers cannot be deleted without contacting customer service, an important privacy and safety problem, and we hope they correct soon.
This limited launch reminds us of the Apple Intelligence strategywhich also debuted without many of its announced functions. Apple has indicated that these characteristics will be gradually implemented, prioritizing privacy and caution in its development, so Amazon could have followed the steps, without hurry to launch everything, since, as we see, even doing it little by little, they have had problems in the security we are talking about.
This leads us to think, is it so complicated to adapt the AI as we thought? Isn't it going as fast as it was believed? Is it finally a failure, or is it just a matter of time?
All this reminds us of the typical phrase of “eating by the eyes”, and that is that at theoretical level, everything was very beautiful, and they were able to implement everything, or at least they said it to scare their competitors. However, they have been bad, and they have not been able to eat all that they put on the plate, leaving their users with honey on the lips, waiting for, at some point, that they implement the things they promised, which, despite not yet, it is yet believed that they will arrive soon.
And you, have you been able to try these attendees? What do you think of them? It is true that they have improved, however, with respect to Chatgpt and other IAS, the truth is that they are still very poor, and do not offer that fluid experience that we expected to have this year. Hopefully change soon and it's just one first version of everything that is about to comesince, otherwise, it would be a fairly large failure for two important companies.
