An explosive media report The Information has just revealed the existence of Project Jarvisa secret Google project aimed at integrating an advanced version of its Gemini AI model directly in Chrome. An initiative that could radically transform the way we use the internet, but which also raises many concerns.
An AI in control of your browser
The concept is as simple as it is disturbing. Google wants to create artificial intelligence able to perform actions for you in Chrome. Booking a plane ticket, buying a product online or filling out a form would no longer require any human intervention. The AI would take full control of the browser to accomplish these tasks.
This announcement comes in a context where Google is already struggling to maintain the quality of its existing services. Users are reporting more and more errors in the company’s flagship products. Google Calendar sometimes displays incorrect flight information, Gmail randomly routes important emails to the spam folder, and Google Maps is full of easily identifiable fake reviews.
The obsession with AI at the expense of quality
Google, once recognized as “the organizer of world information”today seems to favor the race for AI rather than improving its fundamental services. This risky strategy demonstrates a desire not to be left behind in the artificial intelligence revolution, even if it means neglecting the quality that has made its reputation.
Project Jarvis also raises questions about Google’s business model. If users can simply hand off their tasks to an AI and go about their business, what happens to the company’s advertising revenue? Ads, Google’s main source of revenue, require users to stay in front of their screen to see and interact with them.
An uncertain future for Google and AI
Analysts question the long-term viability of this all-AI strategy. Gartner predicts that 30% of current generative AI projects will be abandoned by 2025. A forecast that should encourage caution rather than headlong rush.
This development perhaps marks the end of an era where Google excelled in simplicity and efficiency. The company now seems to favor big technological announcements to the detriment of the small improvements that have made its strength. A risky strategy that could cost him dearly in the long term.
- Google is developing an AI capable of taking full control of Chrome to perform complex tasks
- This all-AI strategy could endanger the company’s advertising business model
- Analysts predict 30% of generative AI projects will fail by 2025
