Everyone is talking about artificial intelligence and more and more people and companies are using it. While it may be feared, this technology can become a real ace up your sleeve to help you develop your business, making the daily lives of your employees easier and improving the experience of your customers.
Whether you are at the head of a startup, a VSE or an SME, you must be aware of the impact of artificial intelligence on your business and take advantage of it. Even if you’re not a tech giant, AI can help you reach even higher.
To find out how to effectively integrate artificial intelligence into your business, you can rely on the new Salesforce white paper. Available for freethis exciting guide gives you all the keys to including AI in your daily operations. Marketing, customer management, optimization of internal processes… It doesn’t matter: artificial intelligence can be useful.
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How to effectively incorporate AI into your activities?
If you know how to leverage artificial intelligence, your business will be better off. To integrate AI into your SME / VSE / startup, there are several essential steps listed in the new Salesforce white paper.
As a first step, it is essential to explore use cases for including AI in your operations. To do this, determine the teams and tasks that will benefit the most. By leveraging AI to automate and optimize the activities of your marketers, you will be able to save time and increase productivity. And that is always positive for your business. Marketing is ideal for using AI since it involves tedious manual tasks. So leave these time-consuming missions to artificial intelligence so that your marketing teams can focus on more strategic tasks.
As for sales teams, artificial intelligence is extremely useful in helping them refocus on customers. Finally, customer service agents can save time by delegating tasks to AI, such as responding to customer queries.
Next, Salesforce reminds you that implementing an effective AI strategy relies on data and trust. In this sense, it is necessary that trust be at the heart of concerns when embarking on the use of AI. Today, 90% of customers want to be clearly informed about the human nature or not of their interlocutor and most expect guarantees regarding the security of their interaction with AI and the ethical use of this technology by the company. . You must therefore reassure your customers and establish a climate of trust. This involves demonstrating that the results obtained by generative AI models and the decisions made are effective, precise and without any bias or toxicity.
Salesforce therefore recommends that you define ethical principles and rules for your company, ensure the training of your employees and prepare them for the use of AI or even demonstrate transparency with regard to the data used.
The last step in effectively integrating AI into your business is to discover success stories from companies like yours. Thus, Salesforce brings together several very relevant testimonials in its white paper. Like Wonolo agents who regain 20% of their time thanks to responses generated by AI or the startup PaySauce which turns to AI to further improve its customer service.
To get started with AI, you need to start every AI project as a data project, be proactive about AI experimentation, and test AI internally first so your people adapt and preserve your customers from a bad experience.
In conclusion, Salesforce reminds us how generative AI is full of possibilities for your VSE, SME or startup. To grow your business, Salesforce offers AI-driven CRM, combining the power of generative AI with your customer data to improve your productivity and provide an intelligent, 360° view of your customers. To find out more, download the free Salesforce white paper now “AI guide for VSEs, SMEs and startups”.
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