What usually happens when Apple launches a product on the market is that the rest of the brands, especially Asian ones, begin to manufacture very similar products, or even replicas of the original, to try to sell, at a lower price, something that many people are looking for.
However, although all They were waiting for the launch of the Aira much thinner iPhone with a different design, things have not ended as expected, and the failure in sales of the model has made many manufacturers stop their projects.
Air models are not successful
Apple launched the iPhone Air in 2025, but sales were weak. Soon, the model was still available while others like the iPhone 17 Pro were sold out in many stores. This shows that an ultra-thin phone did not arouse as much interest as Apple expected, to the point that the company itself reduced its manufacturing.
Several Chinese smartphone brands decided to cancel or stop their own Air-type mobile projects. Companies like Xiaomi, Oppo or Vivo that were planning ultra-thin phones similar decided to stop those plans when seeing the market response. If Apple's didn't sell, theirs wasn't going to be a success, they thought.
Not only Apple had problems: other large manufacturers, such as Samsung, also suffered with very thin models that were not in good demand and were discarded in future versions.
Many analysts agree that buyers now value battery, camera, performance and price more than extreme thinness. The concept of “ultra thin and elegant” no longer convinces the majority, especially at a time when devices are no longer as heavy as they used to be, so reducing a few grams is not so important when the Pro model no longer bothers you.
In practice, if you were expecting a light and thin smartphone from Chinese brands, it probably won't arrive, since many models were canceled. We're more likely to see more balanced phones, with better battery life and competent cameras. In short, the idea of “finer” as a great attraction has lost strength. By 2026, we will see the Fold, Apple's folding modelbeing another risky bet that, unlike the Air, does offer us something that we did not have before, so it could become that version to be copied by these brands, since, in addition, its biggest disadvantage will be the price, so there is a lot of market to compete.
And you, do you think that the iPhone Air has not succeeded for any particular reason? It is true that the battery is not the best on the market, however, we believe that possibly everything is due to the price, which is not competitive either, since an iPhone 17 is much cheaper, has a better battery, and practically the same features, which means that, due to weight alone, you should not buy something that is more expensive, has fewer cameras, etc. Leave us a comment with your opinion, the reason why you think it was a failure, and if the folding model is going to increase the sales that this Air left in the air.
