This weekend, a report revealed the resentment of several employees over the delay in artificial intelligence at Apple, with some employees indicating that the company was up to 2 years behind in the development of AI. This statement was not contradicted by Tim Cook, however, the CEO says he is very optimistic about the future and assures that Apple will be the best in this field in a short time.
A late start to achieve excellence
For several months, Tim Cook has been testing Apple Intelligence features in beta. Beyond his executive responsibilities, Cook seems to be a convinced user of this technology which, according to him, has already begun to transform his daily life in a positive way. Despite an estimated delay of two years in the field of artificial intelligence compared to its competitors, Tim Cook remains very confident. Apple, as usual, aims for quality rather than haste, and this is an integral part of its philosophy.
As Tim Cook explains, it is out of the question for Apple to release something in a hurry because the competition already offers it. Whether in the field of artificial intelligence or other sectors, this strategy is the same. Apple prefers to come later to the market if it guarantees a better user experience. It is this constant search for excellence that has made Apple a leader in several areas, despite sometimes slower starts.
Apple Intelligence: a daily change
One of the concrete examples of Tim Cook’s use of Apple Intelligence is managing his inbox. Thanks to this new feature, Cook can receive automatic and relevant summaries of his emails, allowing him to focus only on important messages. This time saving has, according to him, profoundly changed his daily habits.
“The time savings offered by Apple Intelligence are great,” says Cook. He observes that, accumulated over a day, a week, or even a month, these precious minutes become hours. This improved productivity is not only beneficial for him, it will be beneficial for all users.
Tim Cook is convinced that the benefits of this technology will not be limited to the leaders of large companies. The impact of Apple Intelligence will be revolutionary for professionals and individuals alike. Less time spent in front of screens, more efficiency in managing daily tasks, this is the future that Cook imagines.
However, Tim Cook is not expecting an immediate shake-up. Rather, he sees the evolution of Apple Intelligence as a progressive process, where each user, at their own pace, will begin to perceive the positive impact of these new technologies in their daily lives.
Despite Apple’s apparent delay over its competitors, Tim Cook remains calm. For him, the real race has only just begun, and Apple will not just follow the others, but redefine AI, as it has done in many other areas.
