Dating apps have been going around in circles for a while now and lonely hearts are taking the bait less and less. We repeat: dating apps need a revamp if they want to survive. Economically, they have seen better days.
Today, users of dating applications no longer have the same expectations. It seems that singles, distraught and delusional, want to have more authentic encounters and rediscover the magic of real encounters. The new dating app Breeze understands this well. It promises to bring a real breath of fresh air to the dating market by offering its users the opportunity to meet for real directly.
How does the Breeze dating app want to renew the dating market?
On dating apps, it is not uncommon for discussions to drag on and ultimately never lead to a meeting in the flesh. So, Breeze took the issue head on to encourage face-to-face meetings.
Forget conversations that last for hours and go nowhere. Every day at the same time, this new dating application offers a selection of profiles adapted to user preferences. When there is a match, there is no time to lose. The two singles plan a meeting date. A bit like on Doctolib?
Then, Breeze takes matters into his own hands. When the date is set, the app organizes a first date in a partner location, secure and known to the application for 9 euros, with the first drink included. The staff of partner locations are trained to ensure the smooth running of the dates.
Meeting someone without having spoken before can be a barrier for many single people. But Breeze makes sure to put everything in place so that the date goes off in the best conditions. All members of the app are screened and verified, ghosters have their accounts frozen while a personalized support team is available at any time.
As users pay for their date in advance, this ensures that they are both motivated to meet. This is all the more relevant as the first consumption is included. Launched in the Netherlands, Breeze has already won over singles in Belgium, Germany and the United Kingdom. The app intends to seduce French users by shaking up the codes.
Faced with an undeniable problem, Breeze may have a solution for singles still looking for their soul mate. Since its launch in 2020, nearly 300,000 dates have been arranged, with 75.4% exchanging phone numbers after a date, an average rating of 4.5 out of 5 and… 5 babies known to the application.
Also read – I tried the dating app Hinge, and I found love as promised
