Between 2009 and 2011, rumors about an Apple TV gained momentum. There was speculation that the company would launch a revolutionary device that would mark a before and after in the sector. However, the idea never materialized. Now, more than a decade later, the possibility of an Apple television arises again, this time under the watchful eye of current CEO, Tim Cook, and in a very different technological context.
According to Mark Gurman, a renowned Bloomberg journalist specializing in technology, Apple is re-evaluating the idea of developing a television under its own brand. This is what is mentioned in your latest edition of the newsletter Power Onwhere he assures that the company considers this project as part of a broader strategy focused on the smart home. In fact, the success of a possible wall-mounted home hub could be key to driving this initiative.
Apple considers launching a television
Although the information is still very scarce and without concrete details, so it must be taken with a grain of salt, the mere fact that Apple is considering this idea again sparks interest in the industry. Until now, the Cupertino company has limited its participation in the television market to Apple TV, a device that connects to existing televisions to access streaming content. However, a television made by Apple would open a range of possibilitiesespecially for integration with its ecosystem of devices and services.
The TV industry is known for its fierce competition and slim profit margins, something that has historically kept Apple on the sidelines, watching from a distance. However, if you decide to venture out, you’ll likely opt for a premium approach. An Apple TV could be differentiated by a high end design and a simplified user experience, features that the company has mastered with its current products. Maybe you see integrating Apple Intelligence into the device?
Brands like Samsung and Vizio already offer TVs compatible with AirPlay, HomeKit and Apple TV+. Even so, a television designed by Apple would have the advantage of even more complete and effective integration, something that could attract loyal users to the brand. The key would be how Apple could compete in other crucial aspects, such as screen specifications, technical features and prices, without losing its exclusive positioning.
Steve Jobs dreamed of an Apple television
The return of this idea inevitably evokes the words of Steve Jobs, who in his biography of Walter Isaacson mentioned having “figured out” how to reinvent television. Jobs talked about a device with the simplest interface imaginablea goal that never saw the light of day before his death in 2011. At that time, Tim Cook, then chief operating officer, stated that Apple had no interest in the television market. However, fourteen years later, the evolution of the smart home and changes in the industry could have changed the company’s vision.
Although it would still take a long time to see this product as a reality, if it ever becomes one, the idea, per se, will generate a significant amount of opinions on social networks. Stay tuned to our website to be aware of all the news regarding the possible Apple television.
