Apple has beat its own record again. The company has revealed that there are currently more than 2,350 million active devices In the world, a figure that makes clear the global domain of the apple brand.

This was confirmed by Tim Cook, CEO of Apple, during the presentation of the financial results of the first fiscal quarter of 2025.

How many Apple devices are in the world

This impressive amount of devices in use covers iPhones, iPads, Macs and other Apple ecosystem productsconsolidating the loyalty of users to the brand. Just a year ago, the company had reported that it had 2,200 million active devices, which means a growth of 150 million in just twelve months. A notable advance, especially considering the deceleration in mobile sales in recent years.

Although Apple has not broken down how many of these devices correspond to each category, it is known that The iPhone is still the star product of the company. For years, Apple's smartphone has overcome the 1,000 million active unitswhich makes it the great engine of the company's ecosystem. To this are added other products that have gained land in the day to day of consumers, such as iPad, Mac, Apple Watch and even the AirPods, which have redefined the wireless headphones market.

Collection of Apple products boxes on a table

The Apple ecosystem continues to grow

The growth of the active device base is good news for Apple, since each user who enters their ecosystem has more chances of staying inside. Services such as ICloud, Apple Music, Apple TV+ and Apple Arcade have gained strategic importance for the company, generating usual income beyond the sale of hardware. The greater the number of devices in use, the greater the dependence of the users of these platforms, which reinforces Apple's position in the technological market.

Apple variety products

This new record comes at a time when the company has to overcome certain challenges in terms of innovation and competition. Although the iPhone remains the king, sales have shown signs of deceleration in some key markets, such as China. To maintain its growth rate, Apple has opted to enhance other products, such as Mac with chips from the M series, which this year will take the M4 to the MacBook Air and the M5 to the PRO, the iPad with advanced technology for productivity and Creativity, and future mixed reality devices, such as the Apple Vision Pro, which is expected to play a key role in the next great technological revolution.

With 2,350 million active devicesApple continues to demonstrate that its ecosystem strategy is one of the most successful in the history of technology. And if the trend is maintained, it is only a matter of time for the company to overcome the barrier of the 2.5 billion And beyond.

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