Every year, there is a new edition of the Best Global Brands ranking, this is an annual study carried out by the brand consultancy agency Interbrand. The objective of this ranking? Highlight in the form of a top 100 the most valuable global brands in terms of monetary value.

Apple is number 1 in this year’s ranking

For 25 years, the Interbrand agency has published a list of global brands with the greatest economic value, based on various financial and reputation criteria. Since the start of the year, Apple has been shining around the world with its M3 Macs which are selling beyond expectations, with the Apple Vision Pro which is leaving a big mark in the AR/VR headset sector and even with the iPhone 16 which have shown satisfactory sales since launch.

The Interbrand agency took into account all these criteria as well as Apple’s financial results published since the start of the year. For the 2024 edition, the Cupertino firm is positioned in first place in the ranking, the company is described as being so powerful that it does better than all its competitors and even its main rival: Samsung.

Ranking of Best Global Brands: Apple is number 1 ahead of Microsoft and Amazon!

In this new ranking, we notice that Apple is in first place with a gigantic value of $488.9 billion, the company is however impacted by a slight drop of 3% compared to the 2023 ranking. is impressive is that when we look at Microsoft’s valuation, it is up sharply (11%), but remains far from that of Apple.

Amazon comes in third position with a valuation of $298.1 billion, the brand continues to experience success in particular thanks to e-commerce and especially its cloud services (Amazon Web Services) which considerably inflate the valuation of the business.

Google and Samsung in fourth and fifth place

Google finds itself in fourth place with a value of 291.3 billion dollars, we find a strong progression which can be explained by the advances in the field of artificial intelligence which have taken place since the beginning of the year . After the announcement of OpenAI for ChatGPT, Google was a little behind in its AI projects, but we can see that the investments were numerous, which allowed the company to reduce its gap and release some nuggets like Gemini.

The only foreign company in the TOP 5 is Samsung, the South Korean firm has a value of 100.8 billion dollars. The 10% increase can be explained by innovations with Galaxy AI or even… the Galaxy S24 range which is showing very positive sales. Of course, Samsung can also count on these numerous markets where the firm is very present: connected televisions, vacuum cleaners, washing machines, refrigerators, etc.

If overall this ranking is positive for Apple, there are still negatives, the Cupertino company is almost the only company to show a loss of speed, all of its main competitors have seen their value increase. However, a 3% drop is not alarming, especially when you get first place!

See the ranking

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